From today Seyong communication will end mysterious image will end goodbye
Have fun at Gunwoo’s live. I…I’m sorry, I can’t go…😭but I’ll be cheering him on!!!
[Trans – Interview] MYNAME Takes Its Place As Hallyu Idols In Japan, “Going Out There Without The Halo Of Kpop Is Our Secret”
[Sports Seoul] MYNAME, who just wrapped up promotions after releasing their 4th single album ‘Just Tell Me’ last month, are more known in Japan than in Korea. With ‘Stop The Time’ released last March, they topped the Oricon charts and Tower Records Shibuya branch’s daily sales charts, showing their hot popularity. MYNAME recently invited their Japanese fans to Korea for a 2-day-1-night camp fanmeeting and will soon be going to Japan for their concert tour.
What is MYNAME’s secret of succeeding in Japan 5 years after their debut? Seyong said, “We didn’t go into the market through the K-pop or Hallyu boom. We achieved those results in Japan from scratch.” He explained further, “The unique thing about the Japanese fans is that they will keep liking you once they have decided to like you. We started from really small concert venues, which slowly got wider.”
Like they said, MYNAME did not enter the Japanese market basking in the light of K-pop. They stuck to the ‘localization strategy’ from the beginning. They’ve released 3 full-length albums in Japan alone, with about 50 Japanese songs. Whenever they have concerts now, they can fill the space with four to five thousand fans.
JunQ said, “The K-pop groups that do well in Japan have one of two strategies. They either approach their fans and be close to them, or they go as artists. We focused on getting closer to our fans. Through handshake events, we get to talk to each of our fans, even if it’s just for 10 seconds.” He added, “When a Korean group holds their first concert in Japan, curiosity pulls in the crowd, and the audience becomes quite large. It’s because they’re curious to see how different this group is from other groups. They judge the first concerts that way. The fans start to see the group’s ‘sincerity’ from the second concert onwards. They can see if a group is just there for the sake of being there, or if they are giving their all in their promotions. The Japanese fans are really strict and they value sincerity.”
What does MYNAME think is the difference between their Korean and Japanese fans? “In Korea, digital sales are important, while the Japanese value analog sales. In Korea, they focus on TV, but in Japan, it’s concerts. The demand for analog is much higher in Japan, so they prefer magazines and newspapers. The general age range of the fans in Japan is also wide. There is a 72-year-old grandma who comes to our tours.”
MYNAME is not only popular in Japan. They are the most popular in Kazakhstan. Seyong explained, “We’ve been to Kazakhstan twice. A media representative even said that MYNAME is in Kpop’s top two with Big Bang in Kazakhstan. We also found that funny and interesting.”
Of course, MYNAME are worried about some things like how their popularity and awareness in Korea is not much compared to Japan. “We have to go out there a little more. Lately, singers with the bigger fanclubs are popular. Of course it’ll be nice if we have a huge fandom, but we want to hear that we’re fun even from other groups’ fans. Our goal is to perform for many years and release good albums and songs.”
Source: Sports Seoul
[BNT News Kim Yena reporter] “We want to get #1 this year. No, we will get #1.”
We recently interviewed MYNAME (Gunwoo, Insoo, JunQ, Seyong, Chaejin) who kept their promise to their fans with the recent release of their 4th single album ‘Just Tell Me’. MYNAME, who are back just 3 months after the release of their previous song ‘Too Very So Much’, revealed, “This is the first time we’re making a comeback this quick. We’re really happy.”
“I’m very happy to make a comeback in such a short time after finishing out promotions for ‘Too Very So Much’, and to be able to keep our promise to our fans. We usually make our comebacks after a year, which is quite a long time. We are planning to hold lots of events and even hold a concert for our fans with the promotions of ‘Just Tell Me’ so please look forward to it.”(JunQ)
It’s their 5th year since debut. We’re talking about MYNAME, who entered the music scene in 2011 with the release of their first single album ‘Message’.
News Way recently met MYNAME at their agency H2Media’s office in Samsung-dong, Gangnam, Seoul after their comeback performance.
MYNAME made a speedy comeback with their 4th single album ‘Just Tell Me’ just 2 months after the release of their 3rd mini album ‘Too Very So Much’ in March. Taking away the promotions period, it’s only been a month. This comeback shows their strong desire to perform in Korea before moving on to their Japanese promotions.
“When you look at other idols in Korea, they release a lot of albums. Since most idols have strong performances, you have to be on TV a lot to get your name out there. We weren’t able to do that. Since our previous album ‘Too Very So Much’ has a different musical style, we got to know our fans more and we thought that putting another album out now will help us a lot. It’s our first time making a comeback this quick so it’s sad that we couldn’t rest, but I personally like this more. I love being able to promote continuously.”(Gunwoo)